Your boutique, with a following.
Big retailers email beautifully and constantly. Your shop has better taste and a real relationship with customers. We pair the two with new-arrival drops, styling notes and VIP previews that make people want to come in.
JUST LANDED
The linen edit
Twelve new pieces from a small studio in Lisbon. Three of each size, and VIPs shop first.
Relaxed linen shirt
$128
Sun trousers
$96
Weekend coat
$240
Hollis & Vine · 214 Main Street
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What we fix for boutiques & retail
The problem
New arrivals sit on the rack.
What we do
Lookbook-style drop emails sent to the customers whose style matches.
The problem
You compete on price with chains.
What we do
Emails that sell your curation and your story, so customers don't wait for a discount.
The problem
Your best customers aren't treated differently.
What we do
A VIP tier with early access and private shopping nights.
Your automated email program
These run on their own once they're live, each triggered by what your customer does. We write, design and test every one.
| Sent | Subject line | |
|---|---|---|
| Welcome to the shopNewsletter or in-store signup | Newsletter or in-store signup | “Meet the owner (and get 10% off)” |
| Just landedEvery new arrival | Every new arrival | “The linen edit just landed” |
| Styled for youTen days after a purchase | Ten days after a purchase | “Three ways to wear your new blazer” |
| VIP preview48 hours before a sale | 48 hours before a sale | “You're on the list: private shopping night” |
| Win-back120 days without a purchase | 120 days without a purchase | “We picked a few things for you” |
Email marketing for boutiques & retail: common questions
What emails should boutiques & retail send to get repeat customers?
Start with automated emails that send themselves at the right moment: welcome to the shop (newsletter or in-store signup), just landed (every new arrival), styled for you (ten days after a purchase), vip preview (48 hours before a sale) and win-back (120 days without a purchase). Add a monthly campaign for news, seasonal offers and events, and you have a complete repeat-customer program.
How does email marketing bring more boutiques & retail customers back?
Lookbook-style drop emails sent to the customers whose style matches. Emails that sell your curation and your story, so customers don't wait for a discount. A VIP tier with early access and private shopping nights.
How much does done-for-you email marketing cost for boutiques & retail?
Plans start at $497 a month and include strategy, a custom email template in your brand, copywriting, setup and monthly reporting. There's no long-term contract.
How long does it take to get started?
Most businesses have their first automated emails live within two to three weeks of the strategy call. After launch, you spend about 15 minutes a month approving upcoming emails.
Let's bring your customers back
Tell us about your business. We'll send a plan for the first five emails we'd build for boutiques & retail, plus a sample designed in your brand.
- A 30-minute call about your business and customers
- The first five emails we'd build for you
- A sample email designed in your brand, free
Prefer email? Write to hello@getrepeatcustomers.co
