Your complete email marketing team
Strategy, design, writing, automation and reporting. Everything it takes to turn one-time buyers into regulars, handled by people who do it every day.
Strategy and planning
A plan built around how your customers buy and when they come back.
Before we design anything, we learn how your business makes money. How often does a good customer return? What brings them back? What makes them drift away? From there we map the emails that matter most for your business and the order we'll build them in.
What's included
- Kickoff call and customer journey map
- Email program plan with priorities
- Audience segments (new, regulars, VIPs, lapsed)
- 12-month campaign calendar built around your seasons
Brand email design
A custom email template that makes your business look like a national brand.
Your emails should look as good as the experience you give customers in person. We design a custom template system in your colors, fonts and photography, with modules for offers, products, events and announcements, all tested on phones first.
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Hollis & Vine · 214 Main Street
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- Custom master template in your brand
- Reusable modules for offers, products, events and news
- Mobile-first layouts tested across major inboxes
- Dark mode and accessibility checks
Copywriting
Every subject line and sentence written for you, in your voice.
We write like you talk to your best customers: warm, specific and never spammy. We start with a short voice guide so every email sounds like it came from you, then write every subject line, preview text and call to action. You approve before anything goes out.
What's included
- Brand voice guide
- Subject lines and preview text for every send
- Offer and promotion copy
- Unlimited revisions before approval
Automated emails
Welcome, win-back, birthday, review and reminder emails that run 24/7.
Automations are the backbone of repeat business. They send the right email at the right moment, triggered by what your customer does: a first purchase, a missed visit, a birthday or a product running low. Once they're live, they work every day without anyone touching them.
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Atelier Rose · 214 Main Street
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- Welcome series for new customers
- Win-back emails for customers who go quiet
- Review requests after great experiences
- Birthday and anniversary emails
- Rebooking, service and reorder reminders
- Abandoned cart and browse follow-ups for online stores
Campaigns and newsletters
Monthly emails that keep you top of mind and fill slow weeks.
Between automations, regular campaigns keep your business in front of customers: new arrivals, seasonal menus, events, holiday offers and simple monthly newsletters. We plan them around your calendar and slow periods, so email brings in revenue when you need it most.
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Hollis & Vine · 214 Main Street
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- Monthly campaign calendar
- Holiday and seasonal promotions
- Product launches and event announcements
- VIP and early-access emails
List growth
More of the right people on your list, every single week.
Email only works if people are on your list. We set up simple ways to collect emails everywhere your customers already are: your website, checkout, booking system, front counter and events, with a reason to sign up that fits your business.
What's included
- Website signup forms and pop-ups
- QR codes and counter signs for in-store signups
- Booking and point-of-sale integrations
- Signup incentives that attract real customers
Reporting and optimization
A plain-English report every month, and constant improvements.
Every month you get a short report that answers the questions that matter: how many people opened, clicked and came back to buy. We test subject lines, send times and offers, and use what we learn to make next month better.
What's included
- Monthly results report in plain English
- Revenue and repeat-visit tracking where your tools allow
- Subject line and offer testing
- List health and deliverability monitoring
Add-ons
Available on any plan when you need a little more.
SMS marketing
Short text messages for flash offers, reminders and time-sensitive news, coordinated with your emails.
Contact migration
Coming from another email tool? We move your existing contacts and subscribers into Easyly for you.
Extra campaigns
Need more sends during the holidays or a big launch? Add extra designed campaigns any month.
Ready to bring your customers back?
Book a free 30-minute strategy call. You'll leave with a plan for the first five emails we'd build, whether you work with us or not.