Be the first name they call, every single time.
Homeowners call whoever they find first on Google. Unless they remember you. We keep your company in front of past customers with seasonal maintenance reminders, helpful tips and referral offers.
Beat the first cold night
$40 off
a 30-minute furnace safety check
WARM40
Licensed techs, same-week appointments
Northline Heating & Air · 214 Main Street
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What we fix for home services
The problem
One-time jobs never repeat.
What we do
Seasonal maintenance reminders for furnace checks, gutter cleaning and AC tune-ups.
The problem
Customers lose your number.
What we do
Regular helpful emails so your name and number live in their inbox.
The problem
Referrals are random.
What we do
A referral program with a reason to share after every five-star job.
Your automated email program
These run on their own once they're live, each triggered by what your customer does. We write, design and test every one.
| Sent | Subject line | |
|---|---|---|
| Job completeAfter the job is closed | After the job is closed | “Thanks for trusting us with your home” |
| Review requestTwo days after the job | Two days after the job | “How did Carlos do?” |
| Seasonal tune-upStart of each season | Start of each season | “Book your fall furnace check before the first freeze” |
| ReferralAfter a five-star review | After a five-star review | “Give $50, get $50” |
| Maintenance plan60 days after the first job | 60 days after the first job | “Never think about your HVAC again” |
Email marketing for home services: common questions
What emails should home services send to get repeat customers?
Start with automated emails that send themselves at the right moment: job complete (after the job is closed), review request (two days after the job), seasonal tune-up (start of each season), referral (after a five-star review) and maintenance plan (60 days after the first job). Add a monthly campaign for news, seasonal offers and events, and you have a complete repeat-customer program.
How does email marketing bring more home services customers back?
Seasonal maintenance reminders for furnace checks, gutter cleaning and AC tune-ups. Regular helpful emails so your name and number live in their inbox. A referral program with a reason to share after every five-star job.
How much does done-for-you email marketing cost for home services?
Plans start at $497 a month and include strategy, a custom email template in your brand, copywriting, setup and monthly reporting. There's no long-term contract.
How long does it take to get started?
Most businesses have their first automated emails live within two to three weeks of the strategy call. After launch, you spend about 15 minutes a month approving upcoming emails.
Let's bring your customers back
Tell us about your business. We'll send a plan for the first five emails we'd build for home services, plus a sample designed in your brand.
- A 30-minute call about your business and customers
- The first five emails we'd build for you
- A sample email designed in your brand, free
Prefer email? Write to hello@getrepeatcustomers.co
