Their pets love you. Make sure the owners remember.
Pet owners are the most loyal customers there are, if you stay in touch. We send grooming reminders, birthday emails for their pets and helpful care tips that make you part of the family.
Happy birthday, Biscuit!
Four years of good boy energy. Birthday pups get a little something with their next groom.
YOUR GIFT
Free bandana + peanut butter treat
BISCUIT4
Wag & Wash · 214 Main Street
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What we fix for pet services
The problem
Grooming appointments drift.
What we do
Breed-aware reminders: doodles at six weeks, short coats at ten.
The problem
Pet product sales are small.
What we do
Food and treat replenishment reminders that bring owners back to your shop.
The problem
Nobody shares the cute photos.
What we do
Photo-of-the-week emails featuring your clients' pets.
Your automated email program
These run on their own once they're live, each triggered by what your customer does. We write, design and test every one.
| Sent | Subject line | |
|---|---|---|
| New pup welcomeAfter the first visit | After the first visit | “Biscuit was a very good boy today” |
| Grooming dueSix weeks after grooming | Six weeks after grooming | “Biscuit is getting fluffy” |
| Pet birthdayPet's birthday | Pet's birthday | “Happy birthday, Biscuit! A treat is waiting” |
| Food reorderBased on bag size | Based on bag size | “Running low on kibble?” |
| Haven't seen you90 days without a visit | 90 days without a visit | “We miss those ears” |
Email marketing for pet services: common questions
What emails should pet services send to get repeat customers?
Start with automated emails that send themselves at the right moment: new pup welcome (after the first visit), grooming due (six weeks after grooming), pet birthday (pet's birthday), food reorder (based on bag size) and haven't seen you (90 days without a visit). Add a monthly campaign for news, seasonal offers and events, and you have a complete repeat-customer program.
How does email marketing bring more pet services customers back?
Breed-aware reminders: doodles at six weeks, short coats at ten. Food and treat replenishment reminders that bring owners back to your shop. Photo-of-the-week emails featuring your clients' pets.
How much does done-for-you email marketing cost for pet services?
Plans start at $497 a month and include strategy, a custom email template in your brand, copywriting, setup and monthly reporting. There's no long-term contract.
How long does it take to get started?
Most businesses have their first automated emails live within two to three weeks of the strategy call. After launch, you spend about 15 minutes a month approving upcoming emails.
Let's bring your customers back
Tell us about your business. We'll send a plan for the first five emails we'd build for pet services, plus a sample designed in your brand.
- A 30-minute call about your business and customers
- The first five emails we'd build for you
- A sample email designed in your brand, free
Prefer email? Write to hello@getrepeatcustomers.co
